Signal and Source

Writing

Every post comes from real work. Not opinions. Not frameworks invented in a vacuum.

1 post
Your Customers Don't Buy Products. They Hire Them.
Stream
Signal
Filed
Brand Story
Read
6 min
Your Customers Don't Buy Products. They Hire Them.
Story Disconnected from Customer Reality
Your customers are not buying what you're selling. They're hiring your product to do a specific job in their life. Most companies are…
Apr 27, 2026